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WATCH | Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

• admin
• March 24, 2022
• Events, Webinars

The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

• admin
• October 26, 2021
• Events, Webinars

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →

WATCH | Winning in a Multicultural America

• admin
• September 27, 2021
• Events, Webinars

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →

WATCH | Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

• admin
• July 26, 2021
• Events, Webinars

The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →

WATCH | All Eyes on Gen Z: Current Trends and Actionable Insights

• admin
• June 21, 2021
• Digital Transformation, Insights, Webinars

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

• Eric Weidner
• November 30, 2020
• Brand, Customer Experience, Insights, Webinars
|
• brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

• Eric Weidner
• October 14, 2020
• Brand, The New Normal, Webinars
|
• diversity and inclusion, The New Normal, TRENDS

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →

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