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SfAMA Panel Discussion – Print & Digital Unite

• admin
• July 6, 2014
• Uncategorized
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• AMASF, Claire Herczeg, panel, Print & Digital Unite

By Claire Herczeg On June 17, at the Omni Hotel in downtown San Francisco, the sfAMA closed out its 2013-2014 year with a stimulating panel discussion on the integration of print and digital channels in the marketing mix.  Moderator, Ken McCormick from Visual Identity opened the forum with a discussion about... read more →

Incite Marketing Summit: The Future of Marketing

• admin
• June 30, 2014
• Uncategorized
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• AMASF, Gurcharan Wadhwa, Incite, MARKETING, Marketing Trends

By Gurcharan Wadhwa The recent two-day Incite Summit brought together CMO and marketing experts to debate the future of Marketing. It was a great opportunity to get, here in San Francisco, some insight directly from companies like Yahoo!, SAP, Activision, U-Haul, Safeway, T-Mobile, Facebook, Groupon, HP, Kidzania, Ask.com, The Cheezburger Network,... read more →

Sponsor Spotlight: Mondo – Career Tips for Staying Relevant in the Digital Era

• Emma Hitzke
• June 23, 2014
• Uncategorized
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• AMASF, career, Hiring, MARKETING, Mondo, sponsor, SPOTLIGHT

The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently... read more →

Can Print And Digital Live Side-By-Side?

• admin
• June 12, 2014
• Uncategorized

By Marc Apple   Rumor has it that print is dead. After all, magazines and newspapers are losing out to websites and blogs. Books are becoming content for e-readers, not bookshelves. Tablets are replacing those reams of paper in the office. With all of this going on, it's no wonder why... read more →

Sponsor Spotlight: UNIT Partners – Marketing from a Design Perspective

• admin
• June 9, 2014
• Uncategorized

Joseph J. Coplans from SFAMA recently met with Shardul Kiri and Ann Jordan, the founders of UNIT Partners, a brand strategy and graphic design firm found in 2006, to discuss marketing and design. Ann Jordan will also be a panelist at our upcoming event “Print & Digital Unite!” on June... read more →

San Francisco State University College of Business Marketing Department: Class of 2014 Graduation

• admin
• June 6, 2014
• Uncategorized

By Nate Grau On May 22, 2014 the sfAMA was honored to support the San Francisco State University Marketing Association and 2 year old AMA chapter (SFSUMA for short) in hosting the 2014 marketing graduation ceremony at San Francisco State. This was our biggest collegiate outreach of the year and we... read more →

Want Your Advertising to Fail? Then Don’t Do This.

• admin
• May 30, 2014
• Uncategorized

By Jerome Pudwill, Marketing Consultant and Freelance Advertising Copywriter It amazes me. But after 35 years as a copywriter and creative consultant for national and international business-to-business and consumer clients, there’s one simple recurring problem that I see which consistently turns... read more →

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