The biggest challenge for today’s content producers is to consistently produce personalized content at a large scale, and to credibly impact revenue. Put simply, businesses need to find a way to produce the right content for the right person at the right time and in the right channel. The way... read more →
More from Omar Akhtar
Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is... read more →
By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →
By Lisa Sussman, Creative Marketing Consultant and Graphic Designer Everyone is all abuzz about the fact that Hispanics represent the largest growth segment in the United States today. But how do we effectively seize on the opportunities that exist? That’s the question that Dr. Jake Beniflah, Executive Director for the Center... read more →
SF AMA equals instant knowledge. The breadth of experience of its members covers all disciplines of marketing. So if you need to get up to speed on a new marketing trend (and marketing trends are ever changing), you can reach out to a number of subject matter experts and make the right connections
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Gabe DeRita Account Executive at Peek. Peek is the Open Table for tours and activities. Peek’s industry-leading tools power real-time online booking for tour operators around the world. Tell us about your marketing philosophy. I believe it’s our job to keep on top of the best tools and practices, help our... read more →