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Keeping your resume updated and your interview skills sharp are essential. In a pandemic world of layoffs and uncertainty, it’s more critical than ever to be prepared. For a recent virtual event, we partnered with Creative Circle, one of the industry’s most successful recruiting firms, to offer timely guidance on... read more →
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.
This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →
Companies have been pursuing digital transformation initiatives with great interest over the years, driven by a willingness to let technology lead change across every facet of the organization. And yet, technology itself is only a foundational tool with which company leaders can affect and influence change. What matters most is... read more →
During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →
When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →
In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →