Programmatic Advertising

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How to Reach Your Customers While Protecting Their Privacy


Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Smart Media Spending for Modern Marketers


As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants.  You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

Maintaining Brand Integrity with Social Consciousness


by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →

Takeaways from “The Rise of Programmatic”


programmatic advertising panel

If you are looking to start a career in programmatic ad-buying, be ready to utilize both your right and left brain. As one of the panelists suggests, “The ideal traits [for a career in programmatic] would be a double major in Math and English.” The background in math is to understand the modelling and the algorithms, while the English is to have the ability tell the story of the data.

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