In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?... read more →
More from Susan Glenn
Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →
By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →
Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →
Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →
By Rebecca Bertoldi On April 5th, the San Francisco chapter of the American Marketing Association hosted an event where local freelancers, job seekers, and agencies could get together to try a different spin on making connections: Speed Networking The evening started with casual networking over hors d’oeuvres and beverages as... read more →