More from Rebecca Bertoldi

Tool of the Week: MailChimp

• Rebecca Bertoldi
• March 7, 2018
• Online Marketing, Tool of the Week

By Rebecca Bertoldi Every marketing professional knows how powerful it can be to have a mailing list of interested prospects and customers. It’s your direct line to a person who already likes your brand, so sending them the right message at the right time can turn into sales. For companies... read more →

Tool of the Week: Constant Contact

• admin
• February 26, 2018
• Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Online Marketing, Tool of the Week

It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →

Smart Media Spending for Modern Marketers

• admin
• February 15, 2018
• Advertising, Online Marketing, Programmatic Advertising

As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants.  You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

Tool of the week: Trello

• Charles Costa
• February 5, 2018
• Business Development, Getting Ahead, Insights, Online Marketing, Professional Development, Tool of the Week

Example of an editorial calendar managed through Trello Whether you’re trying to manage an editorial calendar or are working to coordinate general marketing activities, project management is always a challenge. Even if you’re working on your own, staying organized can be challenging. While there are a variety of project management... read more →

Tool of the Week: Later

• admin
• January 25, 2018
• Content Marketing, Getting Ahead, Insights, Online Marketing, Social Media, Tool of the Week

“Ahhh! Why doesn’t Instagram have a scheduling tool?!” Sound familiar? Every social media marketer knows the pain of Instagram scheduling. Upload content to a third-party platform, schedule content, wait for the push notification when the time comes to post, copy and upload content to Instagram, post. Tedious and time-consuming to... read more →

Tool of the Week: Hootsuite

• admin
• January 8, 2018
• Online Marketing, Social Media, Tool of the Week

Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post.... read more →

The Importance of Developing Your Own Personal Brand

• admin
• December 22, 2017
• Business Development, Consumer Technology Marketing, Getting Ahead, Insights, Online Marketing, Professional Development

Each day we are greeted by brands, their logos and their messaging. However, any brand manager will tell you that the key to developing a successful brand is making the consumers believe that message. Similarly to the brands we interact with every day, we too have a personal brand that... read more →

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