More from Amy Brennen

Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever

• Amy Brennen
• February 24, 2021
• Career Growth, Digital Marketing, Digital Transformation, Insights, Online Marketing, The New Normal

Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital

• Christina Lee
• October 14, 2019
• Digital Marketing, Education, Getting Ahead, Online Marketing
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• digital marketing, on the job training, traditional marketing

Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

• Susan Glenn
• September 26, 2019
• Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
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• California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale

• Vijay Mandeep
• August 28, 2019
• Digital Marketing, Growth Marketing, Online Marketing, Voice
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• Google Assistant, v-commerce, voice, Voice Apps, voice commerce, Voice Shopping

Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

5 Ways for Businesses to Cut Through the Content Clutter

• Christina Lee
• July 16, 2019
• Content Marketing, Getting Ahead, Online Marketing
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• clutter, Content Marketing, content noise, noise, reaching your audience

In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

Is Your Website Optimized for Lead Conversions?

• Ekaterina Lyapustina
• June 20, 2019
• Demand Generation, Digital Marketing, Growth Marketing, Online Marketing, Website Optimization
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• conversion, conversion optimization tools

Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →

3 Reasons Why Your SMB Needs Instagram

• Emily Banks
• May 23, 2019
• Digital Marketing, Online Marketing, Social Media
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• instagram, SOCIAL MEDIA, SOCIAL MEDIA MARKETING

Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →

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