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The event industry was hit hard by the lockdowns and travel restrictions, but trade shows and other in-person activities have recovered fast ever since the international and domestic travel restrictions were lifted. Events are back, but many things have changed. Event venues and trade shows are eager to claw back... read more →
There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →
Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →
In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →
The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →
Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →
