More from Stella Morrison

The Power of Representation: Uplifting Trans Joy In Marketing Campaigns

• Stella Morrison
• March 29, 2024
• Diversity, Inclusivity, Marketing, Marketing Campaigns

As marketing itself becomes more diverse — and as customers expect authentic, consistent diversity in their marketing — telling those narratives in a respectful and accurate manner becomes paramount. What do marketers need to keep in mind as they explore how to reach new audiences with these stories? To learn... read more →

Why Consistency Matters In Multicultural Marketing Campaigns

• Stella Morrison
• February 20, 2024
• Belonging, Brand, Customer Experience, Inclusivity, Marketing Campaigns

AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Building Your Small Business Through Effective Marketing Campaigns

• Beau Peters
• December 6, 2022
• Digital Marketing, KPIs, Marketing Campaigns, Online Marketing, Small Business

Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →