Insights

More from admin


Maintaining Brand Integrity with Social Consciousness


by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →

Six Essential Tips To Keep The Social Media Marketing Gears Turning In Your Health Care Firm


Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health... read more →

Takeaways from “The Rise of Programmatic”


programmatic advertising panel

If you are looking to start a career in programmatic ad-buying, be ready to utilize both your right and left brain. As one of the panelists suggests, “The ideal traits [for a career in programmatic] would be a double major in Math and English.” The background in math is to understand the modelling and the algorithms, while the English is to have the ability tell the story of the data.

 read more →