More from Susan Glenn
At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →
At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →
Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →
The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →
Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →
According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →
