More from Stephanie Maassen Deason

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Content Means Business: Align Your Content Strategy With Business Goals

• Akshatha Kamath
• September 1, 2021
• Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

• Akshatha Kamath
• July 23, 2020
• Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
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• airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale

• Vijay Mandeep
• August 28, 2019
• Digital Marketing, Growth Marketing, Online Marketing, Voice
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• Google Assistant, v-commerce, voice, Voice Apps, voice commerce, Voice Shopping

Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

Is Your Website Optimized for Lead Conversions?

• Ekaterina Lyapustina
• June 20, 2019
• Demand Generation, Digital Marketing, Growth Marketing, Online Marketing, Website Optimization
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• conversion, conversion optimization tools

Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →