According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →
More from Rishika Kenkre
In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?... read more →
Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →
Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →
Unique Lead Generation Tips for Non-Sales Pages Visitors often do not make a purchase the first time they land on a website. This is nothing new. Websites must be built in a way that guides potential customers through the sales funnel, wherever they start on it. Many websites miss crucial... read more →
There are many project management tools to choose from, but Asana is one of our favorites. Asana is software that helps teams coordinate and manage their work, and helps organizations move faster by making sure everyone knows the team’s plan, process, and who is doing what by when. In our... read more →