More from Chelsie Hall

The TikTok Ban: A Deeper Look

• Chelsie Hall
• May 7, 2024
• Content Marketing, Getting Ahead, Influencer Marketing, Social Media, TikTok

In 2024, every brand needs to be an entertainment company. The best ones give their audience the microphone. TikTok’s power and allure is that they’ve given anybody who wants a voice the ability to have one.  Sure, this means TikTok is full of hysterical, unhinged videos of people squishing slime... read more →

Identifying and Addressing Biases in AI

• Stella Morrison
• February 28, 2024
• AI, Diversity, Getting Ahead, KPIs, Professional Development

More than 60% of marketers have utilized artificial intelligence (AI) in their marketing activities so far. Marketing relies on data-driven insights and innovative technologies to connect with our target audiences. But what happens when those very technologies inadvertently reinforce biases and stereotypes? How can marketers ensure that the use of... read more →

AMA SF’s Predictions for 2024: Our Experts Share Their Insights

• admin
• January 8, 2024
• AI, Digital Marketing, Getting Ahead, Insights, Online Marketing, Work Relationships

As marketers, we’re used to keeping one eye on the now and an eye toward the future. What better time to assess what’s ahead than the New Year? We polled our members and the AMA San Francisco board to hear the changes and trends they expect to shape how marketers... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

The Freelance Hustle for a Post-Covid Era

• Janice Cuban
• June 24, 2020
• Career Growth, Freelancing, Getting Ahead, Remote Work, The New Normal
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• Freelancing, remote work, The New Normal

During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →

Four Keys to Pivoting Your Business in Times of Adversity

• Christina Lee
• June 12, 2020
• Customer Experience, Getting Ahead, Remote Work, The New Normal, Work Relationships
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• remote technology, remote work, The New Normal

When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate

• Christina Lee
• May 9, 2020
• About AMASF, AMASF Members, Events, Getting Ahead, Professional Development
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• AMA Summit, Elevate

As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →

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