More from Rachel Bontempi

Webinar Recap: Navigating the New Normal

• Rachel Bontempi
• May 31, 2020
• Digital Marketing, Events, Remote Work, Startup Marketing, The New Normal, Webinars
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• digital marketing, The New Normal

In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate

• Christina Lee
• May 9, 2020
• About AMASF, AMASF Members, Events, Getting Ahead, Professional Development
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• AMA Summit, Elevate

As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →

Tips and Tricks from the Event “The Joy and Terror of Freelancing”

• Susan Glenn
• March 24, 2020
• eventbrite, Events, Professional Development
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• Freelancing

Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

• Susan Glenn
• February 9, 2020
• Career Growth, Events, Getting Ahead, Networking, Professional Development
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• career fair, job fair, Networking, resume workshops

American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

• Susan Glenn
• November 15, 2019
• Content Marketing, Digital Marketing, Education, Events
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• customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

• Susan Glenn
• September 26, 2019
• Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
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• California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape

• Shruti Shah
• September 16, 2019
• Events, Insights, Market Research, Networking
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• market research, purchase intent, understanding your customer

At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →

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