More from Peter Farago

AI & Marketing: Top Takeaways from SF Expert Panel

• Peter Farago
• October 27, 2024
• AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

How AI Can Hurt Your Brand

• Peter Farago
• October 16, 2024
• AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

The Future of Marketing with AI

• Peter Farago
• October 12, 2024
• AI, Events, Marketing

As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

Marketers: Embrace AI or Fall Behind

• Peter Farago
• October 9, 2024
• AI, Events, Marketing

In marketing today, artificial intelligence (AI) is no longer a futuristic concept—it’s an integral part of the toolkit that marketers must master to stay competitive. From content creation to customer segmentation, AI is driving a wave of transformation in how brands engage with their audiences, but many marketers have yet... read more →

WATCH | Talking Our Talk: How to Reach and Engage Diverse Audiences

• Leslie Lawton
• March 13, 2023
• Events, Professional Development, Social Media, Webinars

Learn from marketing and advertising pros who are engaging and persuading diverse audiences. Our March webinar included a panel of marketing and advertising visionaries who showed how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. They discussed how companies... read more →

WATCH | How Brands Are Making It Happen in the Metaverse – Session 2

• Gerardo Garcia-Jurado
• February 6, 2023
• Events, Professional Development, Social Media, Webinars

ICYMI, catch Michelle Excell, Moderator and Chief Strategist from the Antipodean, along with our esteemed panelists: Jessica Berger, VP Innovation, Publicis Media, Vanessa Scanlan, VP, Executive Producer, Deutsch LA, and Danny Paul, Executive Creative Director, The Electric Factory, in the second installment of our “Explore the Metaverse” series. Hear more... read more →

WATCH | Explore the Metaverse – Session 1

• admin
• September 26, 2022
• Events, Webinars

Catch our latest webinar featuring Michelle Excell, our expert host, as she synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space. Click here for Session 1 Presentation Deck and Resources. In our first session, we addressed: The headlines Myths and misconceptions Definitions... read more →

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