More from Stella Morrison

The Power of Representation: Uplifting Trans Joy In Marketing Campaigns

• Stella Morrison
• March 29, 2024
• Diversity, Inclusivity, Marketing, Marketing Campaigns

As marketing itself becomes more diverse — and as customers expect authentic, consistent diversity in their marketing — telling those narratives in a respectful and accurate manner becomes paramount. What do marketers need to keep in mind as they explore how to reach new audiences with these stories? To learn... read more →

Identifying and Addressing Biases in AI

• Stella Morrison
• February 28, 2024
• AI, Diversity, Getting Ahead, KPIs, Professional Development

More than 60% of marketers have utilized artificial intelligence (AI) in their marketing activities so far. Marketing relies on data-driven insights and innovative technologies to connect with our target audiences. But what happens when those very technologies inadvertently reinforce biases and stereotypes? How can marketers ensure that the use of... read more →

Integrating a sense of belonging into your marketing

• Leslie Lawton
• February 14, 2023
• Belonging, Diversity, Inclusivity

How to be skillfully inclusive in the age of diversity Note: The author is Vice President of Diversity, Equity, and Inclusion for AMA San Francisco. The chapter will be exploring DEI-related issues via blogs, social media posts, and events in the coming months. ------------------------------------------------------ We see ourselves everywhere we look. In the news,... read more →

Alzheimer’s Association Shows How Volunteers Can Drive Marketing Impact

• Drue Banta
• September 14, 2022
• Community partner spotlight, Diversity, Social issues, Volunteer Spotlight

Any nonprofit organization knows the strategic importance of volunteers in delivering programs to clients, helping fundraise, and providing administrative support. Here at the Alzheimer’s Association, our volunteers are also the “secret sauce” in our marketing efforts, including our brand. Our history The Alzheimer’s Association was founded in 1980 by a... read more →

Why You Should Keep Accessibility In The Forefront Of Your Content Marketing

• Beau Peters
• July 1, 2022
• Content Marketing, Diversity

Content marketing is a must in anyone’s marketing strategy for various reasons. For instance, you can save money on marketing costs while growing your quality leads list. You also have an opportunity to build customer relationships unlike any other. But if you’re not prioritizing accessibility in your content marketing, you... read more →

Disability Inclusion Beyond Accessibility Marketing: 9 Ways to Bridge the Disability Gap

• Josh Loebner
• November 3, 2021
• Diversity, Market Research

October was National Disability Employment Awareness Month. In recognition of this, Josh Loebner, Director of Strategy, DE&I for Designsensory, shares his thoughts on disability inclusion, and provides some suggestions on how you can practice disability marketing and recruiting. In the US, 26% of the population is disabled, but according to... read more →