More from Loreto Berry

Three ways to empower sales teams for social selling success

• Loreto Berry
• May 5, 2021
• Business Development, Digital Marketing, The New Normal

When companies were forced to go remote due to COVID-19 restrictions, sales prospecting became more difficult, and turning to social media often was the only way to connect and engage with potential customers. Now? It’s come to the forefront as one the most powerful ways to ignite relationships with B2B... read more →

Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever

• Amy Brennen
• February 24, 2021
• Career Growth, Digital Marketing, Digital Transformation, Insights, Online Marketing, The New Normal

Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

• Akshatha Kamath
• July 23, 2020
• Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
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• airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Marketing Confessions: A Virtual Mix and Mingle

• Rachel Bontempi
• July 8, 2020
• Content Marketing, Digital Marketing, eventbrite, Events, Networking, Professional Development, Webinars
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• Content Marketing, Digital Advertising, digital marketing, SEO

Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Webinar Recap: Navigating the New Normal

• Rachel Bontempi
• May 31, 2020
• Digital Marketing, Events, Remote Work, Startup Marketing, The New Normal, Webinars
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• digital marketing, The New Normal

In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →

How Pharma Companies Test Marketing Strategies during the Pandemic

• Megan Gospe
• May 26, 2020
• Digital Marketing, The New Normal
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• Drug shortages, Pharmaceutical Companies, ppe

The Government and Pharmacies Response to Medication Shortages Recent developments in the US have caused there to be shortages in Personal Protective Equipment (PPE) and various types of medical drugs during the COVID-19 pandemic. The government is working with multiple pharmaceutical manufacturers and engineering companies to keep up with the... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

• Akshatha Kamath
• April 20, 2020
• Content Marketing, Digital Marketing, The New Normal
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• Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

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