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By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter... read more →
Developing marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →
Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →
Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →
The world of digital marketing can be chaotic and exciting. Changes in technology create daily opportunities for brands in every industry, and you don’t have to know too much about TikTok, Instagram, or other social media apps to understand their impact. With more users swapping in-store visits for the comforts... read more →
Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →
