More from Laurie Weber

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

• Laurie Weber
• April 7, 2021
• B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

The Case for a Content Marketing Stack in 2021

• Akshatha Kamath
• November 17, 2020
• Content Marketing, Insights

If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

• Akshatha Kamath
• July 23, 2020
• Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
|
• airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Marketing Confessions: A Virtual Mix and Mingle

• Rachel Bontempi
• July 8, 2020
• Content Marketing, Digital Marketing, eventbrite, Events, Networking, Professional Development, Webinars
|
• Content Marketing, Digital Advertising, digital marketing, SEO

Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

• Akshatha Kamath
• April 20, 2020
• Content Marketing, Digital Marketing, The New Normal
|
• Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

• Susan Glenn
• November 15, 2019
• Content Marketing, Digital Marketing, Education, Events
|
• customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

9 Content Marketing Influencers to Follow in 2019

• Akshatha Kamath
• August 12, 2019
• Content Marketing, Influencer Marketing
|
• Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

« Previous Page — Next Page »