More from Chelsie Hall

The TikTok Ban: A Deeper Look

• Chelsie Hall
• May 7, 2024
• Content Marketing, Getting Ahead, Influencer Marketing, Social Media, TikTok

In 2024, every brand needs to be an entertainment company. The best ones give their audience the microphone. TikTok’s power and allure is that they’ve given anybody who wants a voice the ability to have one.  Sure, this means TikTok is full of hysterical, unhinged videos of people squishing slime... read more →

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

• Janette Roush
• May 17, 2023
• Content Marketing, Digital Marketing, Digital Transformation

By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter... read more →

Elevate Your Marketing Game with a Robust Email and SMS Strategy

• Stephanie Maassen Deason
• April 3, 2023
• Consumer Technology Marketing, Content Marketing, Digital Marketing

Developing ​marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →

Priorities and Tips for Content Marketing Success in 2023

• Akshatha Kamath
• March 7, 2023
• Content Marketing, Marketing, Professional Development, Work Relationships

A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s... read more →

The Connection Between Web Accessibility and Digital Marketing

• Beau Peters
• January 24, 2023
• Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

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