More from Stella Morrison
Developing marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →
At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →
Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →
By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →
Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →
It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →
