More from Elizabeth Mitelman

WATCH: Brands, Business, and Bullsh*t with Bradley Brands – AMASF Externship Academy

• Elizabeth Mitelman
• April 13, 2023
• Brand, Branding, Business Development, Webinars

About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to... read more →

Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

• admin
• April 12, 2022
• Branding, Customer Experience

Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →

Branding Yourself in Online Interviews

• Guisselle Nuñez
• February 21, 2022
• Branding, Digital Transformation, Professional Development, The New Normal

It’s a new year - is it time for a new job? If the answer is yes, here are 4 tips for branding yourself in an online interview. Millions of people across the world have interviewed and started new jobs during the pandemic. Those interviews have most likely taken place... read more →

Why Brands are Embracing Sustainable Marketing Today

• Beau Peters
• December 8, 2021
• Branding, Marketing, Sustainability

Sustainable marketing is everywhere these days. Businesses are designing new products and campaign materials built around the idea of sustainability, and businesses and consumers are buying them. But what’s the big deal? Is sustainability really worth embracing in marketing? It turns out it is. With younger generations driving a shift... read more →

Three Ways Brands Can Embrace Consumer Empathy

• Janice Cuban
• February 2, 2021
• Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →