Brand

More from Peter Farago


Why Consistency Matters In Multicultural Marketing Campaigns


AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

WATCH: Brands, Business, and Bullsh*t with Bradley Brands – AMASF Externship Academy


About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)


> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)


The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →