Customers have grown weary of brands. They are constantly bombarded with messages about why they should be choosing one brand over the other and ultimately left feeling unsure and insecure about their choices. The best way to combat this issue and stand out among your competition, is to humanize your... read more →
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by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →
