More from Thomas Moyer

Super Bowl Ads Wrap Up

• Thomas Moyer
• February 24, 2025
• Advertising

Earlier this month, Duncan Channon hosted the AMA SF for our "Superbowl Commercial Showdown" event in San Francisco.  It featured advertising veterans Taylor Shea King, David Morrissey, Adam Flynn,  Gerardo Garcia-Jurado, and moderator Andy Berkenfield. These industry insiders offered their unique takes of this year's Super Bowl commercials, highlighting standout... read more →

H/L Presents: Key Consumer Trends 2025

• admin
• January 17, 2025
• Advertising

As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships.  The research team has uncovered 6... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

In Memoriam: Bay Area Advertising Legend, John Durham

• Thomas Moyer
• January 10, 2022
• Advertising, In Memoriam

It has been over a month since the Bay Area advertising world lost one of its most beloved figures: John Durham. For many (including me), the loss is still hard to process. For those who knew John personally, worked with him, or simply heard stories circling the advertising world, “The... read more →

Three Ways Brands Can Embrace Consumer Empathy

• Janice Cuban
• February 2, 2021
• Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

How to Reach Your Customers While Protecting Their Privacy

• admin
• October 3, 2018
• Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Next Page »