Author Archive for Stephanie Maassen Deason

Stephanie Maassen Deason has over 15 years of B2C / D2C multi-channel eCommerce experience at companies such as Balsam Brands, Home Depot, and Home Decorators Collection. She is the founder of Propel + Flourish Consulting, where she helps brands develop strategic marketing plans with an ironclad focus on the customer. As a result, she can increase revenue profitably by focusing on segmentations and key touchpoints to boost ROI.

You can find her doing yoga, boating, and chasing sunsets with her husband and daughter in her free time.

More from Stephanie Maassen Deason


Elevate Your Marketing Game with a Robust Email and SMS Strategy


Developing ​marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix


There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →