Author Archive for Susan Glenn

Susan Glenn is a content enthusiast with extensive experience writing, strategizing and marketing B2B and B2C content to propel organizational objectives. She is currently a communications consultant in the insurance brokerage space, the Vice President of Content Strategy for the San Francisco chapter of the International Association of Business Communicators (IABC), and a contributing writer for the San Francisco chapter of the American Marketing Association (AMA). She lives in the Bay Area with her family where she runs, reads, and affectionately grows a couple of lemon trees.

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More from Susan Glenn

Tips and Tricks from the Event “The Joy and Terror of Freelancing”

Susan Glenn
March 24, 2020
eventbrite, Events, Professional Development
Freelancing

Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

Susan Glenn
February 9, 2020
Career Growth, Events, Getting Ahead, Networking, Professional Development
career fair, job fair, Networking, resume workshops

The AMA SF Marketing Career Accelerator

American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

Susan Glenn
November 15, 2019
Content Marketing, Digital Marketing, Education, Events
customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

Susan Glenn
September 26, 2019
Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

California’s New Privacy Regulations: What Marketers Need to Know Now

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Exploring Ethics in Everyday Marketing

Susan Glenn
June 10, 2019
Education, Events, Insights, Networking, Work Relationships
California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

PR Pros Share Their Tips for Strategic and Creative Brand Promotion

Susan Glenn
April 22, 2019
Events, Insights, Networking, Professional Development
PR, Public Relations

Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →

Community. Partnerships. Opportunity: A Night Networking with Nine Non-Profits

Susan Glenn
April 9, 2019
Events, Networking, Professional Development, Sponsors, Work Relationships
AMASF event, career, CAREER PATH, event, MARKETING, SAN FRANCISCO, SAN FRANCISCO AMERICAN MARKETING ASSOCIATION, sponsor

Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →

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