Author Archive for Peter Farago

Peter is a Silicon Valley executive who built Marketing and Growth at top startups, contributing to acquisitions like Flurry (Yahoo), Acompli (Microsoft), and Digital Chocolate (Ubisoft).

He has managed billion-dollar brands like The Sims at Electronic Arts and held executive roles in divisions such as Yahoo Media. As GM of Flurry, a wholly owned Yahoo subsidiary, he grew revenue from $300M to $500M. Known for his hands-on leadership, Peter excels at building teams and solving challenges in industries like gaming, adtech, and digital media.

Peter holds a BS in Marketing & Finance from the Haas School of Business, UC Berkeley, and an MBA from The Wharton School, University of Pennsylvania.

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More from Peter Farago

AI & Marketing: Top Takeaways from SF Expert Panel

Peter Farago
October 27, 2024
AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

How AI Can Hurt Your Brand

Peter Farago
October 16, 2024
AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

The Future of Marketing with AI

Peter Farago
October 12, 2024
AI, Events, Marketing

As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

Marketers: Embrace AI or Fall Behind

Peter Farago
October 9, 2024
AI, Events, Marketing

In marketing today, artificial intelligence (AI) is no longer a futuristic concept—it’s an integral part of the toolkit that marketers must master to stay competitive. From content creation to customer segmentation, AI is driving a wave of transformation in how brands engage with their audiences, but many marketers have yet... read more →

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