Author Archive for Peter Farago

Peter leads marketing and growth for Silicon Valley startups. His work has contributed to acquisitions including Flurry (Yahoo), Acompli (Microsoft), and Digital Chocolate (Ubisoft). He is the VP of Marketing at RunLLM, which created the world’s first AI Support Engineer. Founded by professors and PhDs from UC Berkeley, RunLLM is funded by Redpoint Ventures.

Peter has managed top brands such as The Sims at Electronic Arts and held executive leadership roles at Yahoo, including leading growth and monetization for all Yahoo Media properties and as GM of Flurry Analytics, where he helped increase revenue from $300 million to $500 million.

Peter holds a BS in Marketing and Finance from UC Berkeley’s Haas School of Business and an MBA from The Wharton School at the University of Pennsylvania.

More from Peter Farago

Marketing Metrics Love-Hate Relationship

Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →

Product-Led. What Now?

Peter Farago
April 9, 2025
Growth Marketing, Podcast, Startup Marketing

Product-Led Growth Customer Journey

If you’ve heard the term “product-led growth” and wondered what it means, you’re not alone. It’s one of those phrases that sounds like Silicon Valley speak, but is a desirable way companies can grow rapidly, especially in tech. This week on Misadventures in Marketing, AMA SF’s new podcast, hosts Peter and... read more →

AI & Marketing: Top Panel Lessons

Peter Farago
October 27, 2024
AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

How AI Can Hurt Your Brand

Peter Farago
October 16, 2024
AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

The Future of Marketing with AI

Peter Farago
October 12, 2024
AI, Events, Marketing

As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

Marketers: Embrace AI or Fall Behind

Peter Farago
October 9, 2024
AI, Events, Marketing

In marketing today, artificial intelligence (AI) is no longer a futuristic concept—it’s an integral part of the toolkit that marketers must master to stay competitive. From content creation to customer segmentation, AI is driving a wave of transformation in how brands engage with their audiences, but many marketers have yet... read more →

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