Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →
Laurie Weber writes content for some of the world’s most successful brands. Her strength in technology is her ability to simplify and create business value around complex products, services and technical concepts. For nonprofits, she’s been instrumental in creating fundraising campaigns that exceed goals and communications that lay the foundation for continued success. She has won awards for creative excellence and marketing effectiveness from many of the most recognized and prestigious organizations including Cannes Film Festival, International Advertising Festival of New York and the Advertising Club of New York.