Janette Roush is the Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions, New York City’s official destination marketing organization. She oversees the organization’s paid media strategy, digital initiatives and media insights to raise the profile of NYC and inspire visitation to the five boroughs. She is also responsible for the organization’s domestic and international promotional campaigns, B2B marketing for the travel trade and meeting planners, partnerships and campaigns like NYC Restaurant Week. Prior to joining NYC & Company, she spent over two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising.