Author Archive for Amy Franjesevic

I am a creative and strategic thinker with a wealth of experience and a 360° perspective acquired from working on both the client and agency sides of business. This breadth of experience has helped me to build a comprehensive skill set and be adaptable to many roles—but my specialty is building brand and marketing strategies that are grounded in research and a justifiable rationale.

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More from Amy Franjesevic

Rethinking the AMA SF Brand

Amy Franjesevic
March 4, 2020
About AMASF, Brand
brand, Brand Positioning, Brand Transformation, Rebrand

The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →

AMA 2017 Northwest Regional Retreat

Amy Franjesevic
November 14, 2017
About AMASF, AMASF Members, Professional Development, Work Relationships

Photo: Mark Fenske. It is sometimes easy to get wrapped up in what your individual AMA chapter is doing and lose sight of being part of a massive international network. Twice each year, chapter leaders are given the opportunity to connect for a weekend of learning, idea sharing, and networking. It... read more →

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