Branding means something much different circa 2016. With mobile devices providing an always-connected world, branding still encompasses those critical tent poles of messaging and identity -- but now it comes wrapped up in a bigger picture, one that marketing expert Brian Solis terms as the customer experience (CX).
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On February 26th, Charlene Li, Principal Analyst at Altimeter, spoke to a room packed with marketers and marketing students seeking to understand where to best focus their energies through the ongoing process of adapting to the digital transformation that started for many of us around 2005
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