More from Akshatha Kamath
A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s... read more →
Way back in 1895, John Deere launched their first printed customer newsletter, The Furrow. The magazine's goal was to tell stories that farmers enjoy reading and provide them with the knowledge they can apply in their operations. From this early example to today’s digital-first world, content marketing has evolved into... read more →
Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this area.... read more →
Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career... read more →
You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →
If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis to create content that helps your brand... read more →