By Jerome Pudwill, Marketing Consultant and Freelance Advertising Copywriter It amazes me. But after 35 years as a copywriter and creative consultant for national and international business-to-business and consumer clients, there’s one simple recurring problem that I see which consistently turns... read more →
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Google has innovated the way people handle online marketing thanks to Adsense and Adwords. With Google Consumer Survey, this innovation has extended out to market research. Thanks to per-survey costing and immediate results, businesses now have greater researching flexibility and reach than ever before. read more →
By Sherri Hansell Here’s what you missed at the January 23, 2014 program, Redefining Mainstream: Multicultural Marketing and the Changing Landscape. A panel of speakers moderated by Jake Beniflah, PhD, Executive Director for the Center for Multicultural Science spoke about the exciting opportunities in the multicultural marketplace. Held at the... read more →
By Maria Gianotti, AVP Special Events & Seminars This year’s sfAMA Holiday Party was the perfect example of how the San Francisco marketing community yet again came together to share experiences, 2013 accomplishments, and support the Bay Area community. We are excited to donate 10% of our ticket proceeds to... read more →
Reported by Christine Oneto, PR Chair On October 29, 2013, sfAMA once again hosted one of our favorite social media gurus, Brian Solis. Not one to disappoint, Brian gave a great talk on his new book: What's the Future of Business (WTF) and, specifically, the topic of: “Building Brands in... read more →
Walk into an SFAMA event and one of the first people to greet you is a friendly gentleman who goes by the name of Ken McCormick. With his wide smile and knowledge base, Ken is someone you should certainly get to know at the next SFAMA event! We took care of the small talk for you so read on and get to hear from one our VP’s. read more →