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How to Market Like a Fortune 500 on a Startup Budget: 5 Smart Tips

• admin
• August 27, 2014
• Uncategorized
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• AMASF, event, Sara Ost, Smartify, sponsor, startup

By Sara Ost of Smartify   Sound familiar? There’s you…and there’s your (gigantic) competition. You work hard, but...your competition (let’s call them The Bigs) has 100 of you. In their marketing department alone.  Getting from shoestring to Fortune 500—from garage to billionaire—isn’t for the faint of heart. There’s no formula, no... read more →

Successful Marketing For Tech Start-Ups

• admin
• August 10, 2014
• Uncategorized
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• AMASF, event, Marc Apple, Start-Up, startup

By Marc Apple As a Bay Area resident, chances are you've run into at least one person that's working for a "next big thing" startup. In fact, you've probably met a few of those, and it's likely that you can't remember many details about the company or what they do. For... read more →

Summer in the City at Harlot – The sfAMA’s First Summer Social

• admin
• August 6, 2014
• Uncategorized
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• AMASF, Claire Herczeg, event, Networking, Summer Social

By Claire Herczeg Black walls, red lights, antler candelabra, deep cushy leather seating, a painting of a nude over the DJ’s stage. Where are we?  This is a professional networking event, right? The ambience is more like that of a turn-of-the-century bordello, so we must be in the tenderloin district,... read more →

SfAMA Panel Discussion – Print & Digital Unite

• admin
• July 6, 2014
• Uncategorized
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• AMASF, Claire Herczeg, panel, Print & Digital Unite

By Claire Herczeg On June 17, at the Omni Hotel in downtown San Francisco, the sfAMA closed out its 2013-2014 year with a stimulating panel discussion on the integration of print and digital channels in the marketing mix.  Moderator, Ken McCormick from Visual Identity opened the forum with a discussion about... read more →

Incite Marketing Summit: The Future of Marketing

• admin
• June 30, 2014
• Uncategorized
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• AMASF, Gurcharan Wadhwa, Incite, MARKETING, Marketing Trends

By Gurcharan Wadhwa The recent two-day Incite Summit brought together CMO and marketing experts to debate the future of Marketing. It was a great opportunity to get, here in San Francisco, some insight directly from companies like Yahoo!, SAP, Activision, U-Haul, Safeway, T-Mobile, Facebook, Groupon, HP, Kidzania, Ask.com, The Cheezburger Network,... read more →

Can Print And Digital Live Side-By-Side?

• admin
• June 12, 2014
• Uncategorized

By Marc Apple   Rumor has it that print is dead. After all, magazines and newspapers are losing out to websites and blogs. Books are becoming content for e-readers, not bookshelves. Tablets are replacing those reams of paper in the office. With all of this going on, it's no wonder why... read more →

Sponsor Spotlight: UNIT Partners – Marketing from a Design Perspective

• admin
• June 9, 2014
• Uncategorized

Joseph J. Coplans from SFAMA recently met with Shardul Kiri and Ann Jordan, the founders of UNIT Partners, a brand strategy and graphic design firm found in 2006, to discuss marketing and design. Ann Jordan will also be a panelist at our upcoming event “Print & Digital Unite!” on June... read more →

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