Blog

AI & Marketing: Top Takeaways from SF Expert Panel

• Peter Farago
• October 27, 2024
• AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

Is AI Coming for Your Marketing Job?

• admin
• October 20, 2024
• AI, Marketing

AI is transforming marketing, and it’s just getting started. With large language models (LLMs) now available at scale, rapid improvements are inevitable. The question isn't if AI will affect your job, but how much of it AI will take. Right now, it automates routine tasks and speeds up workflows, giving... read more →

How AI Can Hurt Your Brand

• Peter Farago
• October 16, 2024
• AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

The Future of Marketing with AI

• Peter Farago
• October 12, 2024
• AI, Events, Marketing

As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

Marketers: Embrace AI or Fall Behind

• Peter Farago
• October 9, 2024
• AI, Events, Marketing

In marketing today, artificial intelligence (AI) is no longer a futuristic concept—it’s an integral part of the toolkit that marketers must master to stay competitive. From content creation to customer segmentation, AI is driving a wave of transformation in how brands engage with their audiences, but many marketers have yet... read more →

The TikTok Ban: A Deeper Look

• Chelsie Hall
• May 7, 2024
• Content Marketing, Getting Ahead, Influencer Marketing, Social Media, TikTok

In 2024, every brand needs to be an entertainment company. The best ones give their audience the microphone. TikTok’s power and allure is that they’ve given anybody who wants a voice the ability to have one.  Sure, this means TikTok is full of hysterical, unhinged videos of people squishing slime... read more →

The Power of Representation: Uplifting Trans Joy In Marketing Campaigns

• Stella Morrison
• March 29, 2024
• Diversity, Inclusivity, Marketing, Marketing Campaigns

As marketing itself becomes more diverse — and as customers expect authentic, consistent diversity in their marketing — telling those narratives in a respectful and accurate manner becomes paramount. What do marketers need to keep in mind as they explore how to reach new audiences with these stories? To learn... read more →

Next Page »