Social Media Strategy Changes Regularly; How Well Are You Keeping Up?

Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento’s top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. 

With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott’s Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement.

Speaker Profiles

Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger.

Faith Lopez is a Sacramento native and CEO of FAITHMARI, Inc., the leading social management company in the Sacramento region. For the past five years, she has been growing the social presence of a wide variety of clients. Her clients range from Visit Sacramento, CAGROWN, Farm-to-Fork and Ginger Elizabeth, to boutique hotels along the California coast and as far as the Scottish Highlands. 

Karen Lewis is the media manager for Sagent Marketing. Her extensive background includes strategic campaign planning, media planning, paid media execution, brand management, and social media strategy. Her technical acumen, social media knowledge, and extensive media experience contribute additional value to this panel discussion. In her spare time, Karen can be found playing board games with her three children and husband, traveling and completing an occasional half marathon.