Session Topics:

• What is Brand Strategy
• What is Business Strategy
• How are these related
• And How are they not
• What comes next

About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx.

What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.

What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise, these organizations and business professionals gain marketing material, strategies, and ideas curated to their needs and business goals.