Build and Implement A Strategic Marketing Plan

It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives.

In this virtual workshop, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction.

To get the most out of this workshop, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics, and how effective do you believe them to be?

Key Takeaways

• Learn how to document your Target Profile
• Discover how to assess the competition and identify your point of difference
• Develop a strategic Positioning Statement, with notable brand examples
• Be able to diagnose your existing marketing funnel
• See how to design a new/improved marketing funnel
• Learn potential metrics for your new marketing plan
• Collect best-practice templates and outlines to implement immediately

What’s Included

• 3 hours of live instruction starting at 10:00 a.m. Central
• Interactive Q&A and hands-on exercises
• Resources, tips and best practices
• On-demand access for three months
• Plus, collect 3 PCM® CEUs