Digital marketing encompasses many different disciplines that are vital to the success of today’s higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes.

Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department’s digital marketing maturity and learn actionable ways to make measurable improvements.

Featuring:

Rob Zaebst, Higher Education Industry Advisor, Salesforce

Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania