2017-2018 Board of Directors

Zakiya Johnson
Zakiya Johnson President

Zakiya Johnson has been a member of the AMA SF since 2015 serving on the board in the area of event planning and logistics. She has also served on the board of the Marketing Research Association (MRA) in the same capacity. She is a graduate of Temple University with a Bachelor of Arts degree in Communications with a focus in Public Relations. She has a strong administrative background supporting C level Executives for the past 12 years. She is now with Stacy and Witbeck a Civil Engineering firm where she leads the charge in corporate events and office management. In addition to that, in 2016 she launched her own event planning business, EventZ, which specializes in weddings. Her background also includes content writing, design and even finance. With Zakiya’s take charge and get ‘er done spirit she looks forward to bringing the AMA SF a new start with a fresh perspective. > LinkedIn

Amy Franjesevic
Amy Franjesevic President Elect

Amy Franjesevic has spent her career focused on many different aspects of marketing. She began as a creative in the advertising industry, but then moved in-house to develop the skills and experience needed to manage a brand. Her fields of expertise range from retail promotions to environmental technology—but the common thread is her proven ability to build brand and marketing strategies that are grounded in research and a justifiable rationale. Amy holds a degree in Visual Communications from Kent State University and a Certificate of Marketing from UC Berkeley Extension. She is a Marketing Administrator at AC Transit and has been an AMA SF member since 2010, previously serving on the board as AVP and VP of Programming. Amy also holds a board position with the Kent State University Bay Area Alumni Association. > LinkedIn

Ken McCormick
Ken McCormick Immediate Past President

Ken McCormick has been an AMA member since 2004. Ken will be going into his 6th year serving on the AMA SF board as Immediate Past President. Ken is active in the transformation of AMA’s customer journey re-design and a strong supporter of elevating the AMA experience to be relevant and engaging. Ken is also the founder of Visual Identity, printed media providing print solutions for startups, boutique agencies, and Multinational Corporation since 1985. VI specializes in advertising media that leverages tactile advantages to create measurable push/pull interaction in the digital space. > LinkedIn

Kati Norrod
Kati Norrod Secretary

Kati Norrod is a graduate of Western Illinois University. Shortly after moving to the bay she was bit by the tech bug and became the Executive Assistant to the CEO of Zuckerberg Media. Throughout her years in the Bay she has gain experience supporting high level executives in multiple verticals and industries. Today she is a Senior Executive Assistant at Yelp. Being a highly organized and insightful strategic partner has enabled her to be the president of Phi Epsilon Sigma Kinesiology Honors Society and an advisory board member of the San Francisco Admin Awards. > LinkedIn

Courtney McKee
Courtney McKee Treasurer

Courtney McKee is excited to bring her extensive knowledge and experience from the investment and accounting realms to the AMA SF this year. With 15 years of experience in administrative, operational, accounting and back office positions, Courtney has developed an invaluable and diverse skill set including cooperative leadership, organizational aptitude, employee training, accounting expertise, process improvement, flexibility as well as creativity and innovation. Courtney is a graduate from the University of California Davis, the New England College of Finance/U.C. Berkeley Extension and Santa Clara University. She is currently studying for her CPA license while working for Standish Management, a fund administrator who specializes in private equity and venture capital accounting services. While new to AMA, she’s looking forward to jumping right in to assist in the growth and development of AMA SF’s vision and values for the 2017-2018 year. > LinkedIn

Shefali Billon
Shefali Billon Vice President of Strategic Solutions

Shefali Billon has been a long time AMA member and re-joined the board of the San Francisco chapter in 2015 as an Advisory Board Member. Shefali is the current VP of Chapter Relations, managing relationships of strategic partners for the chapter. Shefali strongly supports the mission of the AMA SF to be both a thought leader and a helpful resource in keeping marketing and communications’ professionals connected and current. Shefali is a seasoned marketing, communications and business development professional with over 20 years’ experience in the technology, education, women’s advancement and healthy industries. She is the owner of Lumina Consulting, and has held senior marketing and development roles in both for-profit and non-profit organizations. She has spoken at the following organizations’ conferences: Social Media for Non-profits, The Direct Marketing Association and the International Society for Technology in Education. > LinkedIn

Gene Filipi
Gene Filipi Vice President of Sponsorship

Gene Filipi has been an AMA SF member since 1999 and is a former Past President. During his tenure as President he led the chapter to win the coveted “Turn it Up Chapter of the Year” as well as a much-deserved Merit Award for its Communications efforts. Gene draws upon two decades of successful sales, marketing and market research experience. He strongly believes in the benefits of a connected and collaborative community of marketers. Gene is the Business Development Director at Focus Vision, a global leader in quantitative and qualitative market research software and was previously the Director of Sales for Kinesis Survey Technologies and has held positions at Lieberman Research Worldwide, as well as the Gallup Organization. > LinkedIn

Rommell Montenegro
Rommell Montenegro Vice President of Programming

Rommell has dedicated his career to custom market research. Most recently as a Senior Research Analyst at CBS Interactive (CBSi), Rommell conducted custom quantitative and qualitative research, executed syndicated research analysis and analyzed 3rd party industry analyst reports to advise the editorial, advertising sales and product management of ZDNet, Tech Republic, Smart Planet and CNET Downloads.

Before CBSi while at TNS, Greenberg Strategy and Hall and Partners Rommell designed and managed custom research from concept to final analysis for Fortune500 software and hardware technology companies. He has completed the online certification in the Principles of Marketing Research at UGA and also has a B.A. in Political Economy of Industrial Societies from University of California, Berkeley. > LinkedIn

Jennifer Sherry
Jennifer Sherry Vice President of Partnerships & Alliances

Jennifer Sherry has spent 10+ years executing initiatives around business strategy, marketing and sales. She has been a member of the AMA SF since 2016, serving in the role of Strategic Alliances. She is also a Board Member at Society of Product Development, a non-profit associated with 3M and focused on accelerating concurrent innovation. Other areas of involvement in the community includes mentorship, supporting non-profits focused on children's welfare, moving the global agenda around visibility for Woman and Girls along with animal cruelty.

In her role as Founder, and CMO at Tallyho!, she works with some of the world's top brands such as U.S. Bank, 3M and Estee Lauder. Bringing people and process together while infusing innovation to driving extraordinary business results. Specific noted skills include: Business and Marketing Strategy, Content Writing and Media Relations. Past positions held include, SVP of Business Strategy, Investor Relations and Media Relations, and Director of PR and Marketing. > LinkedIn

Julie Tyler
Julie Tyler Vice President of Executive Circle

Julie Tyler (Gueorguieva) is Vice President of Marketing for the national commercial real estate lending segment of the Corporate and Institutional Banking business within PNC Bank, N.A. She has over 15 years’ experience in financial services with a background in customer experience, digital marketing, brand extension, and cause marketing.

Before joining PNC, Julie was in marketing and operations in the technology industry including Scient and Comms People, and in design and marketing in the fashion industry in New York. Julie holds an undergraduate degree with honors from the Fashion Institute of Technology in New York, and a Bachelor of Arts from Golden Gate University where she was graduated summa cum laude. > LinkedIn

Liz Wade
Liz Wade Vice President of Engagement

Liz Wade is a proven marketing leader with over 15 years of consumer and business strategy experience at Fortune 500 companies, agencies and nonprofits.  She is passionate about connecting brands with their audiences and using data-driven marketing solutions to generate new business. Her mission is to move clean energy and technology into the mainstream. Liz earned a BS in Management Science from MIT and an MBA in Marketing from The Kellogg School of Management at Northwestern University. > LinkedIn

Eric Weidner
Eric Weidner Vice President of Technology

Eric Weidner has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, Hestan, and SanDisk. > LinkedIn

Colby Zintl
Colby Zintl Vice President of Communications

Colby Zintl is a veteran communications executive, specializing in corporate, CEO, and crisis communications for companies in all sectors. Currently an independent marketing and communications consultant, she manages daily PR and marketing initiatives, maintaining leadership oversight for all corporate and crisis communications, media relations, executive speaking engagements, and marketing activities centered around customer acquisition through digital marketing and brand building.
Colby’s previous experience includes managing marketing and communications for large technology companies including Microsoft, Ask.com, and Thumbtack; as well as start-ups Healthline Media and DripDrop; the national non-profit organization Common Sense Media; and for the City of San Francisco as a public information officer (PIO).
A native of New York, Colby been living in San Francisco for more than 20 years. She graduated from the University of Pennsylvania. > LinkedIn

Victoria Litvin
Victoria Litvin Social Media Manager

Victoria is a new member of the AMA SF joining in January 2017 as a Social Media Specialist where she managed multiple AMA SF campaigns. She has B.S. in International Relations and International Law. She is currently pursuing her Masters in International Business degree at Hult International Business School. Victoria is deeply interested in Brand Marketing, PR technologies and Product Management with a focus on the High-Tech Industry. Prior to joining the AMA SF she consulted several startups as a Marketing Project Manager and a Product Manager/UX analyst. > LinkedIn