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2016-2017 Board of Directors

Ken McCormick
Ken McCormick President, CEO

Ken McCormick has been an AMA member since 2004 and is serving his 5th Board term at AMA|Sf as President. Ken is active in the transformation of AMA's customer journey re-design and a strong supporter of elevating the AMA experience to be relevant and engaging. Ken is passionate about the future of marketing, the AMA's new intellectual agenda, and it's impact on next practices. Ken is the Founder of VISUAL IDENTITY | printed media providing print solutions for startups, boutique agencies, and multinational corporations since 1985. VI specializes in advertising media that leverages tactile advantages to create measurable push/pull interaction in the digital space. View my LinkedIn profile.

Gurcharan Wadhwa
Gurcharan Wadhwa Immediate Past President

Gurcharan Wadhwa has been an sfAMA member since 2011 and serves as the President. Gurcharan joined the sfAMA to understand the local marketing landscape and to network with professionals. The marketing industry moves fast, you need to constantly be ahead of the game, and being part of the sfAMA is helpful. His goal for the chapter is to raise sfAMA’s profile and credentials by building upon the great work that our previous president did, to continue to provide amazing events and to foster a culture of ongoing learning. Gurcharan is a strategic marketer, analytics expert, consultant, and customer engagement professional, currently a Vice President at Magna Global, the strategic global media investment unit of IPG Mediabrands.  View my profile on LinkedIn.

Gene Filipi
Gene Filipi Treasurer, Past President

Gene Filipi has been a sfAMA member since 1999 and serves as sfAMA Immediate Past President and is a member of the Advisory Board where he oversees the organization’s finances. Gene draws upon two decades of successful sales, marketing and market research experience. He strongly believes in the benefits of a connected and collaborative community of marketers. Gene’s leadership skills empower sfAMA members to discover marketing innovations and share new ideas. He currently serves as the Business Development Director at Focus Vision and was previously the Director of Sales for Kinesis Survey Technologies and has been an innovative contributor to Lieberman Research Worldwide, the Gallup Organization, and CfMC. View my LinkedIn profile.

Shefali Billon
Shefali Billon VP, Chapter Relations

Shefali Bhasin Billon has been a long time AMA member and re-joined the board of the San Francisco chapter last year as an Advisory Board Member. In 2016-2017, she is the VP of Chapter Relations, managing relationships of strategic partners for the chapter. Shefali strongly supports the mission of the SFAMA to be both a thought leader and a helpful resource in keeping marketing and communications' professionals connected and current. Shefali is a seasoned marketing, communications and business development professional with over 20 years of experience in the technology, education, women's advancement and health industries. She is the owner of Lumina Consulting, and has held senior marketing and development roles in both for-profit and non-profit organizations. She has spoken at the following organizations' conferences: Social Media for Non-profits, The Direct Marketing Association and the International Society for Technology in Education. See my profile on LinkedIn.

Claire Herczeg
Claire Herczeg VP, Membership

Claire Herczeg is a long time member of the AMA and currently serves sfAMA as VP Membership. Claire previously served in many leadership positions for laAMA serving as President 2007-2009. Moving to the Bay Area, she brings her chapter leadership experience and the ability to coalesce a team of people to accomplish goals. With a background in marketing research her orientation is to make decisions on behalf of the membership that are rooted in data. Her goal is to grow the chapter through acquiring new members and increasing renewals by focusing this year on engagement for new members -- getting them involved as volunteers, and by personalizing and making tangible the value of their memberships. Claire’s own interest and experience in leadership and community service has led her to explore marketing career opportunities in either cause or “non-profit” marketing. View my LinkedIn profile.

Barbara Leavitt
Barbara Leavitt VP, Alliances & Strategic Partnerships

Barbara joined the AMA in 2015 and serves as the Vice President of Alliances & Strategic Partnerships. She brings some 20 years of marketing and communications experience with Fortune 100 and startup companies. She relocated to San Francisco from Seattle and brings a diverse background in technology and consumer products.  Barbara has launched partnerships, products, campaigns and marketing programs into culturally diverse international markets throughout Asia, Europe and the Americas. She is skilled at building and leading cross-functional teams to develop strategic plans that deliver impact, thought leadership and experiential marketing to advance companies to the next level. Barbara is passionate about connecting marketers with the SFAMA’s resources, programs and community by building alliances and partnerships  in the Bay Area. View my profile on LinkedIn.

Kevin McLaughlin
Kevin McLaughlin VP, Communications

Kevin joined the AMA in 2016 and serves as the Vice President of Communications, defining the messaging and leading the outbound communications for the chapter. He brings nearly 20 years of PR and integrated marketing experience to the role, the last 14 of which have been as Co-Founder and Principal of Resound Marketing. Kevin has generated billions of earned media impressions each year for emerging and established brands, alike. He firmly believes that the marketers in San Francisco and throughout Silicon Valley have had a profound impact on reshaping the capabilities, strategies, tactics, and expectations of the marketing department and hopes to give those contributors a platform to share their thought leadership, best practices, and success stories. See my LinkedIn profile.

Wilson Chu
Wilson Chu VP, Social Media

Wilson Chu has been an AMA member since 2015 and serves as Vice President of Social Media. He believes that social media can be a forum to tell stories that emotionally connect with audiences everywhere. For the chapter, he envisions social media as content platforms to educate and engage the marketing community. His personal goal for the chapter is to provide engaging, sharable content that will connect and delight marketers in the San Francisco Bay Area. Wilson is currently the social media manager for Warrior Films, a nonprofit documentary film studio focused on producing films that will inspire citizens worldwide to create social change.  See my LinkedIn profile.

Eric Weidner
Eric Weidner VP, Technology

Eric Weidner has been an sfAMA member since 2010 and serves as Web Content Chair. Eric’s vision for a successful sfAMA is to bring together knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the sfAMA's resources have helped him stay informed and connected to the industry, and overall practice of great marketing. It is his personal goal to keep improving the sfAMA website so it becomes more of a valuable tool for our membership. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, SanDisk and Vivus, Inc. View my LinkedIn profile.

Brady Mullin
Brady Mullin VP, Sponsorship

Brady Mullin has been an sfAMA member since 2013 and serves as Vice President, Sponsorship. Brady provides a synergistic partnership with corporate sponsors for the sfAMA and focuses on creating a collaborative environment where sfAMA members from all marketing disciplines can build new relationships. Having launched over 100 products across various categories, Brady has established a strong background in CPG brand management and marketing strategy. Brady currently resides in Sonoma and provides independent marketing consulting services for startups and SMBs – specializing in new product launches and brand extensions. View my LinkedIn profile.