March 31 - May 12
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AMA SF Blog
The brief says “target: women 25–45 interested in wellness.” The campaign runs, results are mediocre, and the post-mortem concludes the creative wasn’t strong enough. The real problem, more often than not, wasn’t the creative brief. It was the audience definition. A demographic range tells you who might see your message.... read more →
Most marketing teams scope a campaign over weeks, with rounds of executive feedback and ample time to second-guess every choice. The AMA San Francisco Marketing Hackathon strips all of that out and drops you into a three-hour sprint for a Bay Area nonprofit. You team up with people you have... read more →
The AMA SF Marketing Hackathon didn’t start as a large-scale event - it began as a simple question: what would it look like if marketing was learned the way it’s actually practiced? Too often, marketing education leans heavily on theory. Case studies are discussed, frameworks are taught but the opportunity... read more →