March 31 - May 12
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AMA SF Blog
The brief says “target: women 25–45 interested in wellness.” The campaign runs, results are mediocre, and the post-mortem concludes the creative wasn’t strong enough. The real problem, more often than not, wasn’t the creative brief. It was the audience definition. A demographic range tells you who might see your message.... read more →
Most marketing teams scope a campaign over weeks, with rounds of executive feedback and ample time to second-guess every choice. The AMA San Francisco Marketing Hackathon strips all of that out and drops you into a three-hour sprint for a Bay Area nonprofit. You team up with people you have... read more →

