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Upcoming Events

  1. Leading the Marketing Planning Initiative – 2018 – Chicago IL

    January 25 @ 8:30 am - January 26 @ 3:00 pm
  2. Member Only Webcast: How to Focus Your Brand Strategy in 3 Steps

    January 29 @ 8:00 am
  3. AMA SF Career Fair 2018

    January 29 @ 5:30 pm - 9:00 pm
  4. Patient as Consumer – 2018 – Chicago, IL

    February 1 @ 8:30 am - 5:00 pm


Tool of the Week: Hootsuite

Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post.... read more →

The Importance of Developing Your Own Personal Brand

Each day we are greeted by brands, their logos and their messaging. However, any brand manager will tell you that the key to developing a successful brand is making the consumers believe that message. Similarly to the brands we interact with every day, we too have a personal brand that... read more →

Jingle Mix & Mingle 2017

The American Marketing Association SF had a blast co-hosting this year’s Holiday Party with the Public Relations Society of America SF! The turnout was fantastic and the energy was amazing. We gathered at the beautiful Monroe Lounge, known for its Art Deco and Gatsby look and feel, which was decorated... read more →

Harnessing the Power of AI Blog

On Thursday November 16, the AMA SF hosted “Harnessing the Power Of AI” at General Assembly in the Financial District to discuss another hot topic in marketing: Artificial Intelligence or AI. AI is starting to change industries: transportation, manufacturing, medicine, defense, and of course - marketing. Our panelists were Chris... read more →